NextRadio And TagStation To Beta Test Enhanced Ads
March 12, 2014 at 3:57 AM (PT)
EMMIS SVP/CTO NEXTRADIO/TAGSTATION and BTC Pres. PAUL V. BRENNER tells ALL ACCESS, "NEXTRADIO and TAGSTATION are planning the first beta testing of FM enabled smartphone 'Enhanced Ad capabilities' with a select group of radio advertisers and collaboration with some progressive advertisers and SPRINT."
BRENNER adds the group has begun the process to run synchronous beta-testing Enhanced Ad campaigns alongside their radio campaigns.
The tests will measure results for advertisers using consumer actions on mobile phones through TAGSTATION in to NEXTRADIO FM Smartphones. Participating radio advertisers will be adding a level of interactivity with consumers connecting with them via texting, clicking to call, linking to websites, mobile couponing, sharing, or by using location-based services.