TechSurvey 10 Preview: Don't Overlook Your Website!
March 13, 2014 at 3:56 AM (PT)
JACOBS MEDIA is ready to roll with its comprehensive TECHSURVEY 10 at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. JACOBS MEDIA Pres. FRED JACOBS continues to find a plethora of insight throughout the data, one of which concerns the unappreciated importance of quality websites.
"With all the buzz around social media sites, sometimes stations don’t think about their websites," he said. "But one in 10 TS10 respondents (10%) says they visit the station that sent them the survey’s website on a daily basis, especially fans of the spoken word formats – News/Talk and especially Sports Radio."
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!