Pandora's Tim Westergren Guests On The Radio Stuff Podcast
March 14, 2014 at 7:21 AM (PT)
LARRY GIFFORD and DEB SLATER's RADIO STUFF podcast features an interview with PANDORA Chief Strategy Officer TIM WESTERGREN this week.
In the interview, WESTERGREN discusses his love of radio from his musician days (“We were all trying to get on radio. It’s always been the holy grail for artists”), his projections for the medium's future ("I think radio will always have a place here. I think there's a shared playlist people always like to tune in to.... I think they'll (customizable streaming and radio) live along side each other”), and why PANDORA calls itself "radio" ("Ultimately, we just decided the 'pros' out-weighed the 'cons' and that it was the fastest and simplest way to communicate generally what we were to people. The truth is we’re still trying to find the right term").