TechSurvey 10 Preview: The Formats Least Impacted By All-Christmas Music Stations
March 17, 2014 at 3:00 AM (PT)
Seventeen days from now, JACOBS MEDIA will unveil its comprehensive TECHSURVEY 10 at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. JACOBS MEDIA Pres. FRED JACOBS continues to offer free samples of the insight that will come from his presentation, the latest being a final look back at the impact of all-holiday music.
On ST. PATRICK’S DAY, our thoughts turn back to CHRISTMAS -- and holiday music," he noted. "Nearly one-third (32%) say they tuned in Christmas music on the radio at least half the time, but which format fans spent the most time listening to this special programming in late 2013? You shouldn’t be surprised to learn that it’s partisans of Christian radio and AC. But which format partisans were least impacted? Alternative and Rock fans."
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!