NextRadio Reports 240,000 App Downloads, Cell Phone Listening Rises
March 18, 2014 at 3:55 AM (PT)
More growth has been reported by the folks at NEXTRADIO and TAGSTATION. The app reports:
- Over 240,000 app downloads
- Over 7,700 FM radio stations tuned to from the app
- Over 190,000 hours of listening through NEXTRADIO
- A 4.1/5.0 GOOGLE PLAY STORE user rating
On their blog, NEXTRADIO writes, "Trends are fun. They also tell us an important story. Are we moving in the right direction? Is our growth relative to market saturation where it needs to be? Can we take our results on the road and use them to support the idea that FM radio in the smartphone is valuable, not only to our industry, but to regular consumers? Without that story, we have no case. So let’s take our good look. We’ve tracked three metrics since NOVEMBER and parsed out the growth by percentage each month since. Ending with FEBRUARY, we get three measurements of growth for each. Now, these are not unfamiliar numbers if you’ve been following along … we report on total stations tuned every two weeks. But what gets lost sometimes with seeing a flat new number in a list, even though it’s higher, is HOW MUCH higher it is since last time."
Average Stations Listened to Per Day
- NOV-DEC: +8%
- DEC-JAN: +30%
- JAN-FEB: +43%
"Considering there are a finite number of FM radio stations in the U.S.," the blog notes, "we can say this definitively by looking at this growth pattern: We are reaching your listeners. The carrier network drives our current ability to stretch our presence into the far corners of our U.S, and for that, SPRINT has been invaluable."
Average Minutes Listened Per Day
- NOV-DEC: +20%
- DEC-JAN: +60%
- JAN-FEB: +62%
"There’s movement by leaps and bounds on this one, but we expect that," adds the blog. "Considering the steady rise of FM-enabled smartphones on the market, app downloads, and awareness, we want to see that new users are ACTIVE listeners. This growth supports that idea."
Average Listening Sessions Per Day
- NOV-DEC: +15%
- DEC-JAN: +51%
- JAN-FEB: +76%
NEXTRADIO sums up, "the narrative to this story is that we’re seeing big leaps in these metrics month over month, that growth has accelerated significantly starting in JANUARY, and that simply means we’re adding a lot of new users every day and they are returning more frequently to listen."