New Generation Radio Announces Launch Of 'Smash Hits' -- Its First Music Format
March 20, 2014 at 3:53 AM (PT)
NEW GENERATION RADIO, a cutting-edge, premiere advisor/brand and content developing company headquartered out of the WASHINGTON, DC/BALTIMORE, MD area, has officially launched its first music format, "SMASH HITS," headed up by veteran radio programmer JASON KIDD, who is NEW GENERATION's President, as well as head advisor/brand and content developer.
KIDD said, "SMASH HITS is the next generation of Oldies without saying the word 'Oldies.' I've spent the last couple of months traveling and listening to a lot of radio. There really is nothing like SMASH HITS. There are Oldies/Classic Hit stations that target 50 and over but very few focus on the 30-50-year-old demographic. SMASH HITS is an exciting music format that concentrates on '80s hits with some late '70s and early '90s mixed in. Not just Rock or New Wave, but ALL the hits!"
With 20+ years of programming experience in multiple formats, KIDD spent 10 years programming for CBS RADIO, most recently at WPGC/WASHINGTON, WQSR and WWMX/BALTIMORE, WWMX BALTIMORE and KQBT/AUSTIN. Before joining CBS, JASON spent five years with CLEAR CHANNEL ENTERTAINMENT, programming WKST/PITTSBURGH and WWHT/SYRACUSE. He also worked at SIRIUS/XM for nearly seven years.
KIDD added, "In this day in age where radio stations are doing more with less staff, it is becoming harder and harder to put out a super-compelling product where listeners become addicted. With competition from mp3s, digital music services, satellite and the forthcoming product CARPLAY DASHBOARD by APPLE, radio must be better than ever. NGR helps maintain the integrity of the product by getting in the trenches. We work with you every step of the way and put out a product that stands out from all the rest. We get you to # 1 and keep you there."
NEW GENERATION RADIO advises and builds brands for media companies around the world including NORTH AMERICA, EUROPE, AUSTRALIA and NEW ZEALAND advising on various formats: Top 40, Rhythmic, Urban, Adult Hits, Hot AC/Adult Top 40, Rhythmic AC, Classic Rock and Classic Hits.
Check out a demo of SMASH HITS and get all the info to launch in your market today at www.getsmashhits.com.
And, review NEW GENERATION RADIO's unique services for radio and digital music stations including VIRTUAL PD and VIRTUAL MD at www.virtualpdmd.com.