Star 105 And i94 Makes Their Markets Happy
March 19, 2014 at 5:52 AM (PT)
CUMULUS Top 40 WRWM (I94)/INDIANAPOLIS PD JAY MICHAELS is feeling "happy" right now! So is sister Top 40 WWWM (STAR 105)/TOLEDO.
STAR 105 PD NIKKI LANDRY reports to ALL ACCESS that she came up with the idea and it spread throughout the chain: "International Happy Day is a great mental boost for our listeners. CLINIQUE came on board with 250 bottles of 'Happy' -- and we all know that Happy people are the best people and we believe in making people 'Happy'!"
JAY shares with ALL ACCESS, "We're celebrating International Happy Day, and the first day of SPRING -- which is welcomed after the brutal winter we've had -- on i94 by spreading happiness around INDY! All day THURSDAY, between 6a and 6p, we're giving away a bottle of Happy by CLINIQUE plus the new PHARRELL WILLIAMS song, 'Happy'!"
Other CUMULUS stations are involved too like KRBE/HOUSTON, WFAS/WESTCHESTER, NY, KMAJ/TOPEKA, and more.