TechSurvey 10 Preview: Tuning Into The Well-Equipped Dashboard
March 25, 2014 at 3:58 AM (PT)
The "Battle for the Dashboard" will certainly make its presence felt in JACOBS MEDIA's comprehensive TECHSURVEY 10, will be unveiled by JACOBS MEDIA Pres. FRED JACOBS during the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. The AM/FM radio may rule now, but what's coming on strong?
"Of course, prospective car buyers say it’s very important to have an AM/FM radio in their new vehicle,' JACOBS MEDIA Pres. FRED JACOBS said. " But what’s the second most desired feature? Supplanting the CD player is having an iPOD connector which is now deemed to be of great value for more than six of every 10 new car shoppers. It’s a testament to the growing importance of connectivity in cars."
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!