TechSurvey 10 Preview: Finding the Fans Of Satellite Radio
March 26, 2014 at 3:58 AM (PT)
Contrary to some observers' beliefs, satellite radio continues to have a strong foothold in the connected car. That was confirmed in JACOBS MEDIA's comprehensive TECHSURVEY 10, which will analyze radio listeners' appetite for technology at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. JACOBS MEDIA Pres. FRED JACOBS has found out who's listening to the birds.
"Which format fans are most likely to subscribe to satellite radio? The #1-ranked format is Sports radio (26%), followed by News/Talk (22%)," he said. "The best music customers for SIRIUSXM? Classic Rockers."
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!