Broadcaster Traffic Consortium Paying Off For Greater Media Via HD Radio
March 24, 2014 at 12:33 PM (PT)
The BROADCASTER TRAFFIC CONSORTIUM (BTC), the nationwide broadcasting network that distributes location-based data, saw continued growth in 2013, and is poised for continued growth with current customers and anticipated product launches in 2014.
Since its inception in 2007, the group has seen a total revenue compound annual growth rate (CAGR) of 50.8%. The addition of HD Radio technology for traffic data in 2011 comprises 20% of the BTC's total revenue. Both are expected to continue to grow at this rate.
"GREATER MEDIA is now seeing a return on our investment in BTC," CEO PETER SMYTH said. "The transmission of traffic data via our HD signals allows us to be an integral part of the digital dashboard. We are pleased to see that revenue growth is exceeding our expectations."
The BTC expects the affordable bandwidth that HD Radio technology offers to alleviate that expense for bandwidth-intense activities such as traffic. The smooth launch with auto manufacturers HONDA and MITSUBISHI last year has opened the door for additional automakers to realize the value of HD Radio Data real-time traffic with BTC
"The revenue we are generating for our partner stations has really helped them commit to continuous improvement," BTC Technical Product Manager DEANDRA BARKOCY said. "We have broadcasters upgrading HD Radio systems, increasing power, and dedicating the resources needed to maintain our 24/7 broadcast requirements. We are expanding, adding new markets, and broadcasters are contacting us about how to partner with the BTC. They see us as a viable stream of revenue for a broadcast that they already have on the air. I'm extremely excited about our future."