Journal Launches 'Radio League' App
March 24, 2014 at 2:31 PM (PT)
JOURNAL BROADCAST GROUP has launched a new streaming music app known as “Radio League.” featuring six high quality, locally programmed streaming music stations -- Country, Top 40, Adult Alternative and Christian Hits. The Radio League flagship is Adult Hits, 94.5 THE LAKE, which includes on-air promotion for the app and two custom radio stations within the Radio League: Variety and Totally '80s.
All Radio League stations fit inside a free app and offer streaming listeners a competitive choice that is different from on-air stations and nationally syndicated products. The app is now available at radioleague.com and in the App Store and Android Marketplace.
“Digital now enables us to provide our audience more music entertainment than any other Milwaukee broadcaster,” said Journal Broadcast Group VP/Interactive MICHAEL GAY said. “We’re proud to be the home of this great radio program, and look forward to having even more stations join the league in the future.”
“Our business model is focused on strong local brands," JOURNAL BROADCAST GROUP/MILWAUKEE VP/GM TOM LANGMYER said. "Our mission is to build options and unique user experiences that tie directly to local partners and life here in Wisconsin,”