LDR Interactive Holds Showcase In Ireland
March 25, 2014 at 11:04 AM (PT)
LDR INTERACTIVE showcased its technology and audience engagement solutions to over 1,300 of radio’s leading sellers, brand managers and content producers from across 60 European countries gathered at CONVENTION CENTER DUBLIN on MONDAY.
LDR Interactive CEO DANIEL ANSTANDIG introduced TopicPulse, a real-time social media monitoring system for newsrooms and content producers. VP/Operations VICTOR CABALLERO provided insights on how leading radio brands around the world have embraced LDR’s music and mobile platforms to transform passive broadcast radio listening into a real time, interactive experience that fully integrates with social media.
“They way broadcasters engage with their listeners today has vastly changed since the telephone and microphone were our only communication channels," CABALLERO said. "Today, there are many more opportunities to engage, and it’s our responsibility as broadcasters to address the multimedia landscape with the same level of excellence and community-building mindset our industry has always owned.”
LDR Dir./Sales TRACY GILLIAM profiled today’s advertising environment related to interactive radio. “Today’s advertisers are clamoring for marketing opportunities that are omni-channel," GILLIAM said. "They want social, mobile, online, and on-air marketing solutions that drive on air awareness in creative, engaging ways. That is perhaps the most compelling reason to create interactive broadcasts.”
GILLIAM and her team have helped stations to raise over $4 million in non-traditional digital revenue using LDR interactive programming.