This Week's Merge: Social Is Not The New Request Line
March 26, 2014 at 3:58 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Radio has some of the greatest brands in media, but that doesn't mean we're entitled in the social space. We have to work at this. That means we have to be willing to go beyond the traditional tactics that game the PPM/diary methodology - socially.
"Social is a whole new mindset. It's about hacking our way the best we can to personalize each fan's journey with us – not treat it like the new request line."
MERGE is written to assist the radio and record industry in the digital and social space.