WTOP Top Biller For Fourth Consecutive Year; Overall Industry Revs Remain Steady At $14.8B In 2013, Finds BIA/Kelsey
March 26, 2014 at 3:58 AM (PT)
For the fourth consecutive year, HUBBARD RADIO News WTOP/WASHINGTON, D.C., remained the country’s top revenue producer in 2013, according to the first edition of BIA/KELSEY’s "Investing In Radio" Market Report, a quarterly report published by BIA/KELSEY.
The station, which operates beyond the traditional over-the-air model, took in $63.5 million in advertising revenues, as overall industry revenues remained near 2012 levels at $14.8 billion.
“WTOP is morphing into a digital media company by providing access to its audience in many different ways beyond over-the-air,” said SVP/Chief Economist MARK FRATRIK. “Their approach is serving them well and their model demonstrates that as the industry continues to adopt a multi-platform approach, it will engage audiences and sustain growth."
The top four highest-revenue radio stations appeared in the same list in 2012. CCM+E AC WLTW/NEW YORK moved up from seventh to the fifth spot, with $45 million in billings. CCM+E Hot AC KBIG (104.3MYFM)/LOS ANGELES leapt from #13 in 2012 to seven, with $44.5 million in revenues. Four of the top-10 stations have an all-News format. CBS RADIO Sports WFAN/NEW YORK, with $43 million in ad sales, is the only Sports/Talk station in the top 10.
Top Ten Highest-Revenue Radio Stations In 2013
- HUBBARD News WTOP/WASHINGTON, D.C.: $63,500,000
- CCM+E Top 40 KIIS/LOS ANGELES: $61,600,000
- CCM+E Top 40 WHTZ/NEW YORK: $51,000,000
- CBS RADIO News WCBS-A/NEW YORK: $50,500,000
- CCM+E AC WLTW/NEW YORK: $45,500,000
- CBS RADIO News WINS-A/NEW YORK: $45,000,000
- CCM+E Hot AC KBIG/LOS ANGELES: $44,500,000
- CBS RADIO Sports WFAN/NEW YORK: $43,000,000
- CBS RADIO Alternative KROQ/LOS ANGELES: $42,800,000
- CBS RADIO News-Talk WBBM-A/CHICAGO: $42,000,000
In 2013, overall radio revenues from over-the-air were $14.3 billion, with online generating $570 million. BIA/KELSEY forecasts both sources of income to continue growing at a slight pace over the next few years, reaching $16.7 billion in 2018, on par with what over-the-air produced on its own 10 years ago.
And, here is an interesting breakout of HD penetration and how it correlates to the top billers:
•23 of the Top 25 billing stations in America are HD;
•48 of the Top 50 billing stations in America are HD;
•70 of the Top 75 billing stations in America are HD;
•94 of the Top 100 billing stations in America are HD.