Playboy Enters Strategic Partnership With Pitbull
March 27, 2014 at 12:02 PM (PT)
PLAYBOY ENTERPRISES has entered into a strategic partnership with PITBULL. The relationship, designed as a "creative cross-pollination between the worlds of PITBULL and PLAYBOY," will feature a variety of content, experience, and product-related initiatives. The first example is the upcoming video supporting the performer's new single "Wild Wild Love," featuring G.R.L., which was shot at the PLAYBOY MANSION in HOLMBY HILLS, CA earlier this month.
"We're bringing new energy and enthusiasm to the iconic PLAYBOY brand in our 60th year," said PLAYBOY CEO SCOTT FLANDERS. "Throughout our history we've collaborated with artists and cultural tastemakers who both embody the PLAYBOY lifestyle and interpret it in their own images. Today we're taking a big step in re-interpreting our enduring brand for a new generation by welcoming ARMANDO [PITBULL] into the fold. His magnetic energy, charisma and style combined with his clear talent as an entrepreneur exemplify the aspirational lifestyle that defines our brand. We're looking forward to doing some great things together."
"In order to become an iconic brand you have to partner up with one. What's more iconic than PLAYBOY?" said PITBULL.
And be sure to check out an article in the HOLLYWOOD REPORTER where PITBULL discusses his music and other branding opportunities he is currently involved with.