XAPPmedia Launches First Interactive Audio Advertising Service For Internet Radio Publishers
March 31, 2014 at 9:10 AM (PT)
XAPPMEDIA has launched XAPP ADS -- a proprietary technology and end-to-end advertising service for Internet radio publishers and advertisers.
As Internet radio becomes a more personal experience, XAPP ADS provide consumers a choice to connect directly with brands through the convenience of voice when offers are relevant and quickly get back to listening when they are not. XAPP ADS drive instant conversions for advertisers and increase ad inventory yield for audio publishers.
“We launched XAPPMEDIA to provide a better interactive audio experience for consumers, publishers and advertisers. Our first product, XAPP ADS, makes it easy for publishers and advertisers to connect offers directly with the rapidly growing audience of mobile audio consumers,” said XAPPMEDIA CEO PAT HIGBIE. “Our value proposition is pretty simple. Audio publishers need their ad inventory to generate more revenue while maintaining a great user experience. XAPP ADS leverage mobile, cloud and voice technologies to deliver choice for consumers, engagement and conversion for advertisers, and increase ad rates for audio app publishers.”