Media Monitors and Ad-ID Announce Pact
March 31, 2014 at 11:26 AM (PT)
MEDIA MONITORS and AD-ID are now working together effort to fulfill the requirements set forth in the agreement between the advertising industry and SAG/AFTRA to bring increased transparency to radio and TV advertising in general.
Beginning APRIL 1st, SAG-AFTRA and the JOINT POLICY COMMITTEE will require AD-IDs for all new union commercial production. MEDIA MONITORS endorses the industry move to AD-ID, and to help facilitate the plan the ad tracking service will provide agencies and creative houses a platform on which to automate the exchange of AD-ID metadata and upload the creative directly to MEDIA MONITORS’ commercial database. Once MEDIA MONITORS creates a fingerprint from the creative, subscribers will be able to verify airplay across all the TV and radio stations monitored by MEDIA MONITORS.
“AD-ID will not only help the advertising agencies get an accurate picture of what ran where and when, but in addition will also help SAG/AFTRA members track their commercials," MEDIA MONITORS CEO/Pres. PHILIPPE GENERALI said.
“We are excited about the cooperation we’ve gotten from MEDIA MONITORS and look forward to a long and productive relationship.” AD-ID Chief Growth Officer HAROLD S. GELLER said. “AD-ID fixes an age old industry problem: the uncertain and error-prone link between what spot the advertiser ordered and what actually goes on air. It also removes the need for excessive human intervention and provides an enormous benefit thanks to accuracy, speed and cost savings.”