Salem Launches Cross-Promotion Across Stations In Its Top 3 Formats
April 1, 2014 at 3:55 AM (PT)
After research conducted for the company by NIELSEN AUDIO and EDISON RESEARCH noted the sharing of audiences between its three largest formats, SALEM COMMUNICATIONS CORPORATION is now cross-promoting its Christian Teaching and Talk stations on its News-Talk stations and Contemporary Christian stations and vice versa.
SALEM Radio Pres. DAVE SANTRELLA said, "This research was a real eye-opener. It showed amazing synergy between the three primary SALEM formats, and it only makes sense that we should take advantage of this opportunity."
"We have always known of this amazing cross platform synergy, but the research verified how strong it is and revealed a true opportunity to better all of our stations by cross format promotion," added SANTRELLA. "All of our format partners will benefit from this strategy, especially our ministry partners on our CTT stations."
SALEM has 40 Christian Teaching and Talk stations, 27 News-Talk stations, and 12 Contemporary Christian stations.