KGBI/Omaha Rebrands As '100.7 The Fish'
April 2, 2014 at 3:58 AM (PT)
SALEM Contemporary Christian KGBI/OMAHA has rebranded to the company's primary brand for the format as "100.7 THE FISH." The move gives SALEM eight FISH-branded Contemporary Christian stations.
GM GREG VOGT said, "As we looked at ways to extend brand awareness of this great station in the market, we knew that having a great name would make a big difference. This name has been tried and tested in other SALEM markets so we know it works."
"We know that to take this station to the next level in terms of both ratings and revenue we need strong on and off air positioning," added VOGT. "This new branding as THE FISH has already been well received by listeners both in terms of our calls and social media. We couldn't be more excited."