Marketron And Jelli Partner To Enable The First Integrated Supply Side Platform For Radio
April 3, 2014 at 4:48 AM (PT)
MARKETRON and JELLI have integrated the JELLI RADIOSPOT Ad Server with MARKETRON’s MEDIASCAPE open platform. The strategic partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the MARKETRON solution’s interface. As part of the agreement, MARKETRON will license JELLI’s RADIOSPOT SUPPLY API to enable MARKETRON’s MEDIASCAPE open platform to programmatically price, package and sell inventory through RADIOSPOT.
"MARKETRON has a long history of first moves in media software and we are very proud to offer this first to our customers,” said MARKETRON Pres./CEO JEFF HALEY. “Making radio ads easier to buy is an important milestone for the industry, and we are very pleased to partner with JELLI and make that happen for our customers."
“JELLI’s RADIOSPOT transforms the network radio market giving broadcasters the tools to better compete in today’s ad marketplace,” said JELLI Co-Founder/CEO MIKE DOUGHERTY. “With marketers moving so quickly to programmatic buying, the opportunity to partner with MARKETRON ensures that radio will be included in the planning mix for this new generation of ad buyers.”