Multicast Audience Grows Nearly 300%, According To Nielsen Audio Nationwide Audience Estimates
April 3, 2014 at 9:13 AM (PT)
iBIQUITY DIGITAL CORPORATION cites FALL 2013 NIELSEN AUDIO audience estimates to claim growth for HD RADIO.
Over 4.7 million people listened to an HD2, HD3 or HD4 channel in an average week, according to NIELSEN AUDIO. This represents a 293% increase in Average Quarter Hour (AQH) audience from the FALL 2011 survey. Also, during that same period, cume grew over 256%. FM translator rebroadcasts appear to be how those HD multicast channels which show up in the ratings achieve their audience figures.