SFX Acquisition Spree Bolsters FX-1 Marketing
April 7, 2014 at 5:34 PM (PT)
SFX ENTERTAINMENT has announced new acquisitions in management and creative agencies that will enhance and expand the activities of FX-1, SFX’s in-house marketing solutions platform for artists and brand partners. The acquisitions of TMWRK MANAGEMENT, THE META AGENCY and LEARNED EVOLUTION will provide additional ways for all players in the explosive EMC field to create unique and individual methods to connect to the fans of electronic music culture (EMC).
With the previously completed acquisitions of companies like FAMEHOUSE, ARC90 and PAYLOGIC, fans, artists and supporters of EMC now have one central place to create personalized programs to connect everyone on the planet who is interested in EMC.
“FX-1 represents our vision to bring a full-service solution to our creative partners and our fans," SFX ENTERTAINMENT Chairman/CEO ROBERT FX SILLERMAN said. "EMC is the highly personal language of the millennial generation. By bringing together these talented people and their capabilities, SFX can now help artists, producers, labels and companies connect in the most authentic and helpful way. TMWRK adds career development expertise for those desiring that assistance. The Meta Agency and Learned Evolution give us an extraordinary level of creative design talent to support any development effort imaginable."
TMWRK is one of the leading management and DJ-, producer- and artist-representation companies in electronic music, representing major talent such as DIPLO, A-TRAK, DILLON FRANCIS, FLOSSTRADAMUS, CLAUDE VONSTROKE and ARIEL RECHTSHAID, as well as many others.
The META AGENCY manages visual, experiential and interactive artists who design for events, brand activations and permanent installations, with 16 interactive design, technology, visual arts, motion graphics and video companies in its portfolio.
LEARNED EVOLUTION is a digital branding and marketing agency that specializes in multidisciplinary design, social media marketing and technology-driven experiences, having developed the marketing and communications platform for BROOKLYN BOWL and many others, and owns the #FEED franchise, a partnership with Twitter, which launched at SXSW in 2012.
“The opportunity to partner with SFX allows us an unprecedented opportunity to give our artists the broadest exposure to the fastest growing creative, technological and experiential platform of electronic music," META AGENCY and LEARNED EVOLUTION Founder JUSTIN BOLOGNINO said. "We see the opportunities to bring leading experiential solutions to life with SFX’s deep bench of marketing partners and we hope to make our artists as famous as the DJ/Producers that grace the SFX stages around the globe.”
“Partnering with SFX gives us more opportunities to help our artists grow in multiple ways," TMWRK CEO ANDREW MCINNES said. "KEVIN and I put our artists first. Our focus will continue to be on the music they make and provide an environment for their careers to grow in whichever creative path they choose to endeavor into. With this partnership and the universal commitment of everyone at SFX to maintain our artist-first commitment, this is a major opportunity for TMWRK and our artists.”
Previous acquisitions which are part of the FX--1 platform include FAMEHOUSE, a digital marketing agency specializing in the music and entertainment industry; ARC90, a product design and development agency; and ticketing companies, PAYLOGIC, which has sold more than 20 million tickets to fans from more than 150 countries, and FLAVORUS, which has more than 5,000 partners and is the go-to ticketing solution for EMC events.