AEG Pacts With, Renames Colorado Springs Arena
April 15, 2014 at 3:54 PM (PT)
THE COLORADO SPRINGS WORLD ARENA and AEG FACILITIES have signed a comprehensive multi-year Venue Services Agreement and a naming rights agreement, whereby the venue will take on its original name, the BROADMOOR WORLD ARENA in COLORADO SPRINGS. The non-profit ownership and management will remain the same under the non-profit COLORADO SPRINGS WORLD ARENA.
“In today’s competitive entertainment environment, associating THE WORLD ARENA with the BROADMOOR, a five-star property known for quality and service and AEG Facilities, the power house of sports and entertainment, is a venue manager's dream come true,” BROADMOOR WORLD ARENA in COLORADO SPRINGS GM DOT LISCHICK ot Lischick said. “I look forward to utilizing the added resources and additional value that our partners will provide but more importantly I am excited that the COLORADO SPRINGS Community will reap the benefit of more world class sports and entertainment.”
“This agreement with AEG is wonderful for the WORLD ARENA, for THE BROADMOOR and certainly our community," BROADMOOR Pres./CEO STEVE BARTOLIN said. "What AEG brings in terms of access to content in sports and entertainment will be a benefit to the entire community,” said , , . “I love the full circle of history, reattaching our name to THE WORLD ARENA. So many great athletes competed and so many wonderful sporting events took place there. THE WORLD ARENA is a very well managed facility with a great team in place. I know AEG and THE BROADMOOR will work hard to be great partners.”