This Week's Merge: Don't Be A 'Like-Baiter'
April 16, 2014 at 5:40 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "There's a code of conduct that applies to every strong brand, especially in the social space. And if your station doesn't have these principles or avoids real dialogue, you will continue to struggle with the social metrics that matter the most.
"FACEBOOK (and all social platforms for that matter) is about much more than simply setting 'like' goals. It's about storytelling and communicating values, having real objectives."
MERGE is written to assist the radio and record industry in the digital and social space.