iHeartRadio To Be Available On The Connected Dashboard In New Subaru Vehicles
April 17, 2014 at 9:01 AM (PT)
iHEARTRADIO will be available in SUBARU's new STARLINK infotainment systems available for demo beginning TOMORROW (4/18) at THE NEW YORK AUTO SHOW. iHEARTRADIO for SUBARU will include safety-minded features to help minimize driver distraction with a simple interface designed to provide seamless access to the iHEARTRADIO digital service in-vehicle. Additional features for SUBARU drivers include access to their saved Favorites, the ability to Thumbs up/Thumbs down songs to create a more personalized experience, scan Live Radio stations and tune into iHEARTRADIO's Shows & Personalities feature.
"Driving and listening to the radio go hand-in-hand. Radio is America's companion, a trusted friend that keeps you company every time you turn the car on," said CCM+E Pres./Digital BRIAN LAKAMP. "New technologies like SUBARU's STARLINK enables us to extend the iHeartRadio experience beyond just towers and transmitters allowing listeners to access all their favorite radio stations across the country, regardless of where they drive."
"We are thrilled to have iHEARTRADIO as our first content partner for the STARLINK cloud service application," said SUBARU OF AMERICA Marketing Strategy & Launch Manager DAVID SULLIVAN. "The award winning service brings a huge amount of programming and custom content to SUBARU vehicles with a great easy-to-use interface."