CCM+E Unveils New iHeartRadio Networks
April 22, 2014 at 5:01 AM (PT)
CLEAR CHANNEL MEDIA +ENTERTAINMENT will roll out "iHEARTRADIO NETWORKS," a new, unified platform that will "better maximize CLEAR CHANNEL's powerful collection of assets, providing the targeted impact marketers need and what they are accustomed to receiving from television networks," the company said in a press release.
This new Network offers advertisers' access to CLEAR CHANNEL MEDIA + ENTERTAINMENT's 840 live radio stations, plus digital channels, local website properties, nationally-syndicated programs and satellite radio channels. The network also includes specialized and proprietary options like talent endorsements, organic DJ mentions and product placements, commercial roadblock messaging across the entire network and nimble copy change capability since all the assets are owned and operated by CLEAR CHANNEL.
"The new unified network has the tremendous capability to give advertisers the massive reach they'd expect from a radio or television network, but with the effective frequency and enhancements not typically available in the network advertising space," said CLEAR CHANNEL NETWORKS Pres. DARREN DAVIS. "It's truly the best way for a brand to reach American consumers in a much more affordable way than television networks -- and with greater ROI."
CLEAR CHANNEL is also introducing a range of iHEARTRADIO Targeted Networks designed to reach specific demographic and psychographic groups -- including Country, Hispanic, African-American, Millennial, Women, Men and Holiday.