Mike Bustell Named VP/Market Research At Hubbard Radio
April 22, 2014 at 6:49 AM (PT)
HUBBARD RADIO has tapped media research veteran MIKE BUSTELL to head up the newly created position, VP/Market Research. Prior to coming to HUBBARD, BUSTELL served as EVP/Sales and Marketing at THE MEDIA AUDIT and Major Market Manager for Impact Resources.
In making the announcement, EVP/COO DREW HOROWITZ commented, “I am thrilled to have someone of MIKE’s caliber joining Hubbard Radio to create an entirely new revenue stream for the company. In a slow growth or no growth environment it is incumbent on us to develop new revenue models to keep our business on a growth trajectory. MIKE will bring an innovative approach to our sales teams helping them develop new revenue categories and expand our current account expenditures with programs that deliver results”.
BUSTELL, who begins his duties with HUBBARD RADIO on MONDAY, APRIL 28th said, “It’s an honor to come to work for HUBBARD RADIO. I’ve had the pleasure of working with many of their stations, managers, and salespeople throughout the country, many for as long as 20 years. HUBBARD is the finest, private, family-owned broadcaster in AMERICA. They win awards, serve their communities, and dominate in ratings, and revenue generation. They play to win and have great values and a great history. I can’t wait to dive into all their research tools and assist their stations help more local advertisers and industries achieve growth.”