Jelli Q1 Highlight RadioSpot Improvements
April 23, 2014 at 5:15 PM (PT)
JELLI has reached major milestones in expanding its roster of radio stations using the JELLI ad platform RadioSpot. In Q1 2014, JELLI launched 188 radio stations on RadioSpot during the quarter, a 109% growth from Q4 2013. Investments in automatic networking and ad trigger technology reduced time to launch by 133% vs. 2013 on the RadioSpot platform. And 18 stations per week achieved certification and the average time for a station to receive the green light was 12 days.
"We operated at a blistering pace in the first quarter, with hundreds of radio stations now using RadioSpot to buy and sell ads programmatically," JELLI Co-Founder/CEO MIKE DOUGHERTY said. "We are committed to creating the most powerful buying platforms for radio advertisers and new revenue opportunities for radio stations, making it easier for everyone in the industry to move into programmatic advertising.”