Yahoo's Live Nation Channel To Stream A Concert a Day For a Full Year
April 28, 2014 at 5:21 PM (PT)
YAHOO has launched a new LIVE NATION CHANNEL on YAHOO Screen that, starting this summer, will begin producing the largest collection of U.S. concert live streams on the web -- one live concert, every day, 365 days a year.
“Sixty million people attended our 23,000 LIVE NATION concerts last year alone,” CEO MICHAEL RAPINO said. “The LIVE NATION CHANNEL on YAHOO will build on this scale and become a great, new destination for music fans.”
Over the next year, music lovers will have access to more unique live concert streams than ever before, in addition to an enormous on-demand catalogue of 1,200 songs on video and more than 700 insider vignettes. The LIVE NATION CHANNEL presents a new way for brands to reach music fans — the most passionate consumers — through sponsorships that enhance the viewer experience with content such as exclusive interviews, backstage sneak peeks and even special performances.