Nielsen's 'State Of The Media: Audio Today' Focuses On African-American And Hispanic Audiences
April 29, 2014 at 3:56 AM (PT)
NIELSEN has released the second quarter "State of the Media: Audio Today" report which highlights the power of radio in the U.S., with a focus this quarter on African-American and Hispanic audiences.
The APRIL 2014 Audio Today report reveals that the national radio listening audience has hit an all-time high, with over 244 million Americans (age 12 or older) tuning in each week. The majority of the report examines the 71 million African-American and Hispanic listeners (nearly a third of the total national audience) who happen to be some of radio’s most engaged listeners.
Some of the highlights from the report:
- The national radio audience continues to grow and has reached an all-time high of 244.4 million Americans (aged 12+) listening to radio on a weekly basis.
- African-American and Hispanic audiences have also reached an all-time high; 71 million of radio’s weekly national listeners are from one of these ethnic groups, which combined account for nearly a third of the total weekly radio audience in the U.S.
- Radio reaches more than 90% of nearly all African-American and Hispanic demographic groups on a weekly basis.
- These multicultural listeners each spend more than 12 hours each week tuning to radio, making them some of the medium’s most engaged listeners, in markets both large and small.
- Urban AC was the most popular form of radio among African-Americans in 2013, followed by Urban Contemporary and Top 40/Rhythmic.
- Among Hispanics, Mexican Regional was the most listened-to format last year, followed by Top 40 and Spanish Contemporary plus Spanish Hot AC.
NIELSEN looked at the top-25 markets for both African-Americans and Hispanics, with the top-5 for Black Radio being:
Market Metro 12+ Population Black 12+ Population New York 16,033,100 2,724,700 Atlanta 4,487,600 1,469,100 Chicago 7,910,200 1,357,900 Washington, D.C. 4,720,300 1,262,600 Philadelphia 4,547,300 923,300
For Hispanic Radio:
Market Metro 12+ Population Hispanic 12+ Population Los Angeles 11,179,600 4,803,400 New York 16,033,100 3,802,300 Miami-Ft. Lauderdale-Hollywood 3,858,000 1,891,600 Houston-Galveston 5,253,500 1,801,500 Chicago 7,910,200 1,591,500