Nielsen's 'State Of The Media: Audio Today' Focuses On African-American And Hispanic Audiences

New Data

NIELSEN has released the second quarter "State of the Media: Audio Today" report which highlights the power of radio in the U.S., with a focus this quarter on African-American and Hispanic audiences.

The APRIL 2014 Audio Today report reveals that the national radio listening audience has hit an all-time high, with over 244 million Americans (age 12 or older) tuning in each week.  The majority of the report examines the 71 million African-American and Hispanic listeners (nearly a third of the total national audience) who happen to be some of radio’s most engaged listeners.

Some of the highlights from the report:

• The national radio audience continues to grow and has reached an all-time high of 244.4 million Americans (aged 12+) listening to radio on a weekly basis.
• African-American and Hispanic audiences have also reached an all-time high; 71 million of radio’s weekly national listeners are from one of these ethnic groups, which combined account for nearly a third of the total weekly radio audience in the U.S.
• Radio reaches more than 90% of nearly all African-American and Hispanic demographic groups on a weekly basis.
• These multicultural listeners each spend more than 12 hours each week tuning to radio, making them some of the medium’s most engaged listeners, in markets both large and small.
• Urban AC was the most popular form of radio among African-Americans in 2013, followed by Urban Contemporary and Top 40/Rhythmic.
• Among Hispanics, Mexican Regional was the most listened-to format last year, followed by Top 40 and Spanish Contemporary plus Spanish Hot AC.

NIELSEN looked at the top-25 markets for both African-Americans and Hispanics, with the top-5 for Black Radio being:

For Hispanic Radio:

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