This Week's Merge: The Only Way You Reach Anyone Is They Think You're Worth Sharing
April 30, 2014 at 4:07 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "CHRISTY AMADOR, COCA-COLA Global Interactive Strategist, said something so simple yet so needed – so profound at the WORLDWIDE RADIO SUMMIT in L.A. at the beginning of APRIL.
"Speaking on the panel I moderated, ‘Move People To Move Meters (And Product,)’ she was asked a familiar question about how frequently brands should be posting and tweeting on a typical day. AMADOR took on the ‘quantity vs. quality’ question with something everyone needs to hear."
MERGE is written to assist the radio and record industry in the digital and social space.