LINE Partners With KIIS-FM For Wango Tango
May 1, 2014 at 6:45 AM (PT)
LINE CORPORATION, owner and operator of the call and messaging app LINE, will partner with CLEAR CHANNEL MEDIA + ENTERTAINMENT, beginning with Top 40 KIIS/LOS ANGELES in time for the WANGO TANGO concert on MAY 10th. KIIS FM is the first U.S. radio station to launch its Official Account on LINE.
"By partnering with CLEAR CHANNEL MEDIA + ENTERTAINMENT, we are further bringing the entertainment value in LINE to our users by connecting radio listeners to their favorite stations and events," said LINE USA CEO JEANIE HAN. "Radio stations, like 102.7 KIIS-FM, will also have a greater reach to their audience with a branded mobile presence on the LINE platform."
"We are excited to partner with LINE," said VP/Partnerships MICHAEL PREACHER. "Within hours of adopting the LINE instant messaging platform, we immediately enhanced KIIS-FM's mobile connectivity with tens of thousands of our fans. Mobile real time engagement means we can provide our listeners and music fans everywhere with easier access to winning great KIIS-FM prizes like 'Pit Passes' to WANGO TANGO."