Entercom Launches Smartreach Digital
May 6, 2014 at 12:35 PM (PT)
ENTERCOM COMMUNICATIONS CORP. has launched SMARTREACH DIGITAL, a new division that will help local businesses navigate the growing universe of digital marketing options. SMARTREACH DIGITAL will focus on designing and implementing fully integrated local digital marketing strategies to simplify the complex and constantly changing digital marketing landscape for local businesses. It will offer a number of products and services that enable local businesses to attract, activate, and engage targeted leads.
SMARTREACH DIGITAL, led by former DEX ONE VP/Marketing & National Sales STEPHEN GIBBONS, has rolled out in six of ENTERCOM’s markets as of APRIL 1st. Additional markets will be added over the next 12 months. It's supported by a full-service digital agency formed by ENTERCOM, staffed with a team of experienced digital marketers, as well as dedicated sales executives and campaign managers in each ENTERCOM market.
“SMARTREACH DIGITAL is an exciting and important expansion of our company’s product line and a perfect complement to our core Radio business,” ENTERCOM Pres./CEO DAVID FIELD said. “Our goal is to be the preferred choice to meet the advertising and marketing needs of our local customers. We believe that our new SMARTREACH DIGITAL products will bolster our ability to deliver powerful and effective solutions for our customers.”