Bloomberg Video Report -- The Cockroach of Mass Media: Why Radio Has Survived
May 13, 2014 at 2:25 PM (PT)
An interesting and positive report from BLOOMBERG.COM on why radio has survived and thrived.
BLOOMBERG's CRISTINA ALESCI reports: Is the death of radio greatly overstated? Despite the massive disruption in the music industry from iPODS and PANDORA, more Americans than ever are tuning onto good old radio. But the very ways that players like CLEAR CHANNEL have kept up their audience threaten to undermine their ad revenue and future. BOB PITTMAN, CEO of CLEAR CHANNEL, and AMANDA RICHMAN, president of STARCOM USA, explain why the industry just won't die.