Mike Henry Unveils New Research On Non-Comm Triple A Stations
May 15, 2014 at 3:06 PM (PT)
MIKE HENRY, CEO of PARAGON MEDIA STRATEGIES presented the first-ever survey of public radio Triple A PDs (sponsored by the PUBLIC RADIO PROGRAM DIRECTORS ASSOCIATION), that examined their target audience, local and national content, local mission, new digital platforms, and their interest in moving forward as a peer group to help each other.
HENRY said, “This is the first time these questions have been asked of this group of Triple A PDs, but not the last. The dramatic growth of the Triple A format on public radio is raising the profile of the true ‘music discovery’ radio stations around the country. As the format grows, PARAGON will continue to support the stations in the format with new research and tools to grow the peer group for the betterment of all stations involved.”
Click here to view the report.