790 The Zone/Atlanta Drops Local Programming For Full ESPN Radio Schedule
May 20, 2014 at 8:48 AM (PT)
LINCOLN FINANCIAL MEDIA Sports WQXI-A (790 THE ZONE)/ATLANTA has dropped all of its local programming to pick up ESPN RADIO programming full-time. The station will continue to serve as a flagship for ATLANTA FALCONS football. THE ZONE, once the format leader in the market, had been lagging against competition from crosstown DICKEY BROADCASTING Sports WCNN-A-W229AG (680 THE FAN), where former ZONE personalities STEAK SHAPIRO and CHRIS DIMINO headed after the ill-fated "MAYHEM IN THE A.M." parody of ALS-afflicted NEW ORLEANS SAINTS player STEVE GLEASON, and CBS RADIO Sports WZGC (92.9 THE GAME). Out are the morning "THE LOCKER ROOM" with former FALCON ALGE CRUMPLER and JP PETERSON and the afternoon show with former FALCONS quarterback DAVID ARCHER and MIKE BELL.
SVP/VP RICK MACK said,“We are excited to launch a new schedule that provides ATLANTA-area listeners with an even more robust slate of sports programming. By tapping more deeply into the talent and reach ESPN provides on a national stage, we will enable 790 THE ZONE to continue to set the standard each day for how sports news is communicated to the ATLANTA sports fan.
“Staying connected to the ATLANTA FALCONS and SEC football are important to us. We believe the changes we have implemented serve two important purposes, including offering more programming variety to our listeners and maintaining the local footprint we have worked so hard to establish.”