Envision Launches ResearchWorks
May 21, 2014 at 11:50 AM (PT)
ENVISION NETWORKS has launched RESEARCHWORKS, a research tool to help radio stations improve their advertising commercials through testing and research. RESEARCHWORKS can help stations reduce the number of bad commercials they broadcast and replace them with advertisements that are dramatically more effective.
RESEARCHWORKS uses proprietary M.E.T. (Message Effectiveness Testing) and analysis coupled with their F.D.O. (Frequency Distribution Optimization) Program, a commercial schedule analysis tool that helps achieve the highest possible results and best spot placement for clients. Even more powerful, B.R.I.M. (Business Results Improvement Model) Program provides research to identify competitive perceptions, benefits and positioning in development of a strategy to identify the correct message.
“Bad commercials are the second worse tune out factor for radio stations, only after bad songs,” RESEARCHWORKS' MIKE ANTHONY said. “We spent considerable time perfecting this low cost, high value solution to the vexing problem of bad creative in radio commercials. These revolutionary new programs will stop some of the business loss to the new media. Now other media will have a very difficult time delivering the results radio can deliver.”
“Whether you are a radio station lucky enough to still have a budget for research or you are like most broadcasters and have no money for qualitative testing, ResearchWorks has the commercial advertising research system you need,” ENVISION RADIO NETWORKS Pres./CEO DANNO WOLKOFF said. “The ability to test radio commercials before they are broadcast is finally here. Radio can now deliver the most effective advertising message each and every time.”
RESEARCHWORKS is available on a barter basis. Visit goenvisionnetworks.com for more details or contact HANNAH ROSENTHAL at (216) 831-3761 or email@example.com for information on how you can get RESEARCHWORKS for your station.