Richmond's 100.9 Is Now 'Easy'
May 23, 2014 at 8:49 AM (PT)
With the move YESTERDAY (NET NEWS 5/22) of SUMMIT Top 40 WHTI (HOT 100.9)/RICHMOND, VA, up the dial to a translator (W291CL), and rebranding as THE NEW HOT 106.1, comes a change TODAY for the vacated frequency.
The new format on WHTI will be Soft AC, featuring artists including ELTON JOHN, BILLY JOEL, SIMON & GARFUNKEL, FLEETWOOD MAC, WHITNEY HOUSTON, THE SUPREMES, CHICAGO, THE POLICE, BARRY WHITE, THE BEATLES, ROD STEWART, THE TEMPTATIONS and many more. The station is positioned as EASY 100.9.
“Market research has shown us that there really isn’t a station in RICHMOND that is focused exclusively on relaxing favorites,” said PD BUDDY VAN ARSDALE, “the ‘Alpha Boomers’ who love this music are underserved and represent a HUGE economic force.”