Yahoo! Sports Radio Becomes Official Radio Network Of The Tailgate Tour
May 29, 2014 at 3:09 PM (PT)
THE TAILGATE TOUR is moving its radio promotional relationship from FOX SPORTS RADIO to YAHOO! SPORTS RADIO after 14 years with FOX. YSR will serve as official radio network of the touring college football fan event, which kicks off on LABOR DAY weekend for a 14-week run this season. The tour, which is also partnered with SIRIUSXM, TAILGATER MONTHLY and MEREDITH COMMUNICATIONS' EVERYDAY WITH RACHEL RAY magazine, reached over 1.5 million consumers at events in 2013, with total cross-platform reach at over 13 million.
NFUSE 360 MARKETING Managing Partner JAY FREEDMAN said, “We are very excited to be working with YAHOO! SPORTS RADIO. Many radio stations on game day SATURDAY try to own the position that they are the 'go-to home' for sports, and that they are there with the fans... when they are not. THE TAILGATE TOUR will put YAHOO! SPORTS RADIO into the heartbeat of the largest games in the country.”
YSR CEO DAVID GOW said, “This is a great step for us. JAY and his team are best in the field, and we are delighted to be on site with them at some of the biggest games of the season.”