WTOB/Winston-Salem Goes Not-For-Profit, Unveils Live Local Lineup
June 2, 2014 at 4:34 AM (PT)
New management at DAVIDSON MEDIA Classic Hits WTOB-A/WINSTON-SALEM has taken the station to a not-for-profit position, retaining the Classic Hits format with a live-local DJ lineup. The station will air ads but all profits after expenses will go to charity.
The WINSTON-SALEM JOURNAL reports that DAN CURTIS is serving as GM and market veteran COYOTE NASH is PD, with JIM STARR, MELANIE MICHAELS, JIM ARCHER, and CURTIS LEE among the personalities in the new lineup.