Now, It's Official: Cubs To WBBM-A/Chicago
June 5, 2014 at 10:49 AM (PT)
The worst-kept secret of the week is now official, as the CHICAGO CUBS and CBS RADIO formally announce that News WBBM-A/CHICAGO is the new flagship station for the CUBS under a long-term deal starting next season. The deal, which will involve a weekly "CUBS CORNER" show and marketing opportunities on all of the stations in the CBS cluster, retains PAT HUGHES and RON COOMER as the broadcasters, includes all regular season and postseason games plus select preseason games, and includes rights to jointly create and produce live music events at WRIGLEY FIELD. The announcement also marks the end of the CUBS' long relationship with crosstown TRIBUNE News-Talk WGN-A.
CUBS Pres./Business Operations CRANE KENNEY said, “CBS RADIO is a recognized leader in producing and promoting sports, live event and music broadcasts in local markets across the country. We are excited to partner with CBS RADIO to broadcast CUBS baseball and develop unique activities and events that will entertain the millions of CUBS fans and visitors who come to WRIGLEY FIELD each year.”
CBS RADIO Pres./CEO DAN MASON said, “CBS RADIO is honored to serve as the broadcast home of the CHICAGO CUBS. This storied franchise is among the most well-known clubs in all of sports and we’re pleased to establish this relationship with a team that has such a loyal fan base in CHICAGO and across this country.
"This partnership also capitalizes on the expertise of our local stations to create one-of-a-kind events utilizing the inherent synergies of music and sports. Being able to interact with fans both in and out of the ballpark provides us a unique opportunity to connect with the community and grow our relationships with local businesses and national brands.”
CBS cluster SVP/Market Manager ROD ZIMMERMAN said, “This is truly an historic day in CHICAGO radio. It is a rare opportunity that broadcast rights to such exclusive content like the CHICAGO CUBS become available. We are all beyond excited to move forward with this partnership that will bring CUBS baseball to a new level of engagement with fans throughout CHICAGO and the nation.”