Edison Research's 'Infinite Dial 2014' Studies AC and Hot AC Listeners
June 10, 2014 at 3:06 PM (PT)
EDISON RESEARCH's INFINITE DIAL 2014 study has released a new report on the habits of AC and Hot AC listeners. The study was released in MARCH 2014 in conjunction with TRITON DIGITAL and surveyed a nationally representative sample of 2,023 respondents aged 12 and older via telephone.
The key findings of the report are as follows:
* The report indicated that 23% of AC P1s would increase their radio listening if their cell phones had an FM tuner, as compared to 17% of all radio listeners with a cell phone.
* AC P1s are more likely than the average P1s in all formats to have a profile on social media (72% to 67% overall).
* 80% of listeners to AM/FM radio feel listening to commercials is a fair trade for free radio, with 87% of AC P1s agreeing with that statement.
* Keeping up-to-date with music is important to 55% of AC P1s, compared to 47% of the total sample age 12 and older. Among this group, a larger number than average say they use AM/FM radio to find out about music (89% of AC P1s versus 75% among the total).
The average age of AC P1s is 44, 33% are 12-34 years old, 32% are 35-54, and 35% are age 55-plus.
For more information on the INFINITE DIAL 2014, go to WWW.EDISONRESEARCH.COM.