This Week's Merge: Who Owns Your Twitter Followers?
June 11, 2014 at 6:02 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Who owns social media 'fan bases' -– personalities and shows or the stations they work for?
"This is a major issue for many broadcasters for obvious reasons. When a DJ or show leaves a station and goes across the street – a common occurrence in radio – contracts may have a ‘no compete’ clause, but what about the ownership rights of social media fans and followers?”
LORI talks with ELLYN ANGELOTTI, an attorney who works for the POYNTER INSTITUTE in this week's MERGE.
MERGE is written to assist the radio and record industry in the digital and social space.