Mac Daniels To Program NASH FM San Francisco
June 12, 2014 at 4:21 PM (PT)
ALL ACCESS has learned that CUMULUS Country KSKS/FRESNO PD MAC DANIELS will soon transfer to the company’s recently-acquired KSJO/SAN FRANCISCO-SAN JOSE, which flipped to Country on MEMORIAL DAY as NASH FM 92.3 (NET NEWS 5/27).
The station is currently airing 10,000 songs in a row as part of its launch. CUMULUS plans to focus NASH’s efforts on the BAY AREA, touting KSJO as "the only Country radio station in the (SAN FRANCISCO) BAY AREA" when the station launched last month.
DANIELS joined KSKS in 2010 after programming CLEAR CHANNEL Country combo KASE and KVET/AUSTIN (NET NEWS 12/16/2010). His programming resume also includes time with WYCD/DETROIT and WMZQ/WASHINGTON.
"We are fortunate to have the bench strength to be able to bring a programmer as experienced as MAC to SAN FRANCISCO," CUMULUS MEDIA SVP/Corporate Programming MIKE MCVAY said.
"MAC's attention to detail, major-market battle experience and winning track record put him at the head of the line to take the reins of programming at NASH FM 92.3" added CUMULUS MEDIA SVP/Corporate Programming JAN JEFFRIES.
“I am very excited to be leading the charge for the NASH brand for the entire BAY AREA,"DANIELS said. "Our goal is to provide BAY AREA Country fans with a full compliment of top-quality Country music and Country lifestyle content across every platform to meet the increasing demand. Thanks so much to JOHN DICKEY, MIKE MCVAY and JAN JEFFRIES for showing their confidence and enthusiasm with this select opportunity.”
Reach DANIELS here.