ALT 103-3 Debuts In Indianapolis
June 12, 2014 at 3:03 PM (PT)
TODAY at 6p (ET), CCM+E Alternative WRZX (X103)/INDIANAPOLIS rebrands as"ALT 103-3, INDY’S ALTERNATIVE" with new call letters WOLT. The station transitions from "X103, INDY'S ONLY NEW ROCK," a rock-leaning Alternative station that launched nearly a dozen years ago.
ALT 103-3 will offer mainstream Alternative music with the same weekday on-air lineup beginning "MUSIC IN THE MORNING WITH TODD."
CLEAR CHANNEL/INDIAPOLIS Dir./Operations ROB CRESSMAN said, “Music fans in INDIANAPOLIS have spoken. When we asked, they were very clear about their desire for choice and their craving for new music discovery. ALT 103-3 will be the soundtrack to the way INDIANAPOLIS lives. We’re drivers, bikers, runners, and hikers. We’re craft brew enthusiasts and race fans, COLTS disciples and PACERS partisans. We love to explore new restaurants and expose new cultural scenes. Live music and concert events will be a prominent ingredient in the ALT 103-3 recipe. INDIANAPOLIS told us how to create ALT 103-3. So, by design, ALT 103-3 is INDIANAPOLIS.”