Internet Advertising Revenues Hit All-Time First-Quarter High
June 13, 2014 at 3:52 AM (PT)
Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, marking a 19% increase over the same period in 2013, according to the latest IAB INTERNET ADVERTISING REVENUE report figures released TODAY (6/13) by the IAB and PwC US. This is an historic first-quarter high and a significant increase over last year’s first-quarter revenue level, which was record-setting at $9.6 billion.
“Interactive advertising is seeing remarkable gains,” said IAB Pres./CEO RANDALL ROTHENBERG. “Digital screens are a critical part of the marketing mix and these landmark figures speak to that irrefutable fact.”
“These Q1 revenue levels speak to digital’s unique ability to identify the most relevant audience segments and deliver powerful results,” added IAB SVP/Research, Analytics & Measurement SHERRILL MANE.
“With consumers increasingly relying on digital screens for everything from information to entertainment, numbers like these should come as no surprise,” said PwC US Partner DAVID SILVERMAN. “Interactive clearly offers a unique proposition for marketers and agencies -- an opportunity they are embracing and will likely rely on more in the future.”