Midroll Media Ups Adam Sachs To CEO
June 16, 2014 at 3:46 AM (PT)
MIDROLL MEDIA, recently founded from the merger of podcast network EARWOLF and podcast advertising rep firm MIDROLL, has named MIDROLL COO and Head of Product ADAM SACHS as CEO and moved founding CEO JEFF ULRICH into the position of non-executive Chairman. The company will fill new positions for Creative Director and Business Development.
ULLRICH said, “I am really lucky to have found ADAM. As a founder, you never plan on firing yourself. But given ADAM’s ability to grow our business while protecting our great culture, I realized I had that option. He has twice as much experience as a CEO as I do and I trust him completely. The company is at a stage where founder’s intuition isn’t enough to realize our ambitions. It’s time for us to have a CEO who can provide managerial leadership in both day-to-day operations and overall strategy.”
“MIDROLL MEDIA has seen revenues grow 3X from the second quarter of 2013 to Q2 this year,” he added. “With that kind of phenomenal growth it is clear we need to bring on innovative and ambitious minds, both from a creative and business perspective, to help propel the company further. I am going to be replaced by three people who will all be better at their jobs than I was. How exciting is that?”
SACHS said, “I am grateful and excited for the opportunity to take over the CEO position at MIDROLL MEDIA. We’re taking a leadership role at a critical time for a dynamic industry that JEFF has helped define. Obviously, he leaves behind enormous shoes to fill. I look forward to working with him as Chairman and bringing in the best people available to help me refine, pursue, and execute upon our creative vision.”