Are Artists On Indie Labels About To Go MIA On YouTube?
June 17, 2014 at 8:38 AM (PT)
Is YOUTUBE considering a move that could mean the disappearance of videos from Independent artists? Yes, reports U.K.'s THE GUARDIAN, reporting that, "the GOOGLE video service confirmed it was dropping content from independent labels that have not signed up for its upcoming subscription music service."
YOUTUBE is set to begin to, "charge people to watch and listen to music without ads, and download songs to their mobile devices -- within the next few days, initially within GOOGLE," adds THE GUARDIAN. "The company's head of content and business operations, ROBERT KYNCL, told THE FINANCIAL TIMES that the service -- previously rumoured to be called YOUTUBE Music Pass -- will launch more widely later in the year.
"While we wish that we had 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience," KYNCL told THE GUARDIAN, adding that YOUTUBE has signed up labels representing 90% of the music industry.
TECHCRUNCH is also following the issue, writing, "Looks like YOUTUBE is turning up the heat in its ongoing fight with independent music labels, and some of the most popular artists on the platform. The FT is reporting that GOOGLE’s online video portal is planning to start taking down content from artists like ADELE, THE ARCTIC MONKEYS and thousands of others represented by independent labels, as those labels continue to hold out over new licensing terms that YOUTUBE is putting in place ahead of a new, ad-free paid service that it is launching. YOUTUBE, meanwhile, has not revealed the terms of that service or when it might actually launch its paid tier. Originally planned for last year, it has reportedly faced at least two delays over design and integration issues. The idea is that YOUTUBE will offer an ad-free service, for a fee, that will sit alongside its free, ad-supported service. It would compete against the likes of SPOTIFY, which has also been building up a presence on the web to sit alongside its native apps."