Edison Research: AM/FM Comprises Half Of 'Share Of Ear' Listening
June 18, 2014 at 12:54 PM (PT)
In its first-ever "Share Of Ear Measurement," EDISON RESEARCH discovered that Americans spend four hours, five minutes a day listening to all sources of audio -- with more than half of that time spent listening to broadcast radio on its various platforms. The study was conducted on a nationally representative sample of 13+ adults who completed a 24-hour diary during MAY 2014.
Among its findings is that respondents spent 52,1% of their listening time tuned into AM/FM radio; Owned Music (CDs, digital music files, etc.) came in second at 20.3%; Net radio (PANDORA, SPOTIFY, etc.) was third with 11.6%; and SIRIUSXM was fourth at 7.7%, with Podcasts (1.7%) and Other (1.5%) bringing up the rear.
“EDISON’s Share of Ear study is a response to the many requests from all corners of the audio industry and investment community for 'total share of everything’ figures that did not previously exist,” EDISON Pres. LARRY ROSIN said. “EDISON reported last SEPTEMBER that AMERICA is in a ‘golden age of audio consumption.’Seeing that Americans spend roughly a fourth of their waking day listening to some sort of audio confirms it.”
For more information on the study, contact ROSIN or MARY MEYN at (908) 707-4707 or via e-mail at firstname.lastname@example.org.