Cox Launches Alternative X107.3/Orlando
June 19, 2014 at 8:15 AM (PT)
COX MEDIA GROUP is launching a new Alternative station in ORLANDO with the combination of WCFB-HD-2 and analog transmitter W297BB kicking off the format at noon (ET) TODAY. The station was created by the company's Programming Strategic Team, led by VP/Programming STEVE SMITH, format leaders JEREMY RICE and KEITH HASTINGS, and ORLANDO OM STEVIE DEMANN.
DEMANN said, “It’s time for an Alt Revolution! X107.3 will be reaching an audience of Alternative music fans that no ORLANDO radio station was serving until now. It will also super-serve the new Alternative music fan by focusing on acts like GRAMMY champions IMAGINE DRAGONS and LORDE. The station is establishing a modern music library that delves deep into acts like BASTILLE, THE BLACK KEYS, MUSE, AWOLNATION and ARCTIC MONKEYS. It’s been many years since traditional Alternative radio landed on AMERICA’s radar. X107.3 is ready to invade ORLANDO radios and mobile devices with the new X107.3 App.”
VP/Market Manager SUSAN LARKIN added, “The ORLANDO community is ready and it’s the perfect time to hear X107.3 ORLANDO’s New Alternative. We will have the opportunity to introduce new artists and music, along with those that are familiar, over- the- air and digitally to an audience that we expect to be responsive and engaged.”
For live audio and video streaming of ORLANDO’s new Alternative station, go to www.X1073orlando.com.